New Bulova watch ads 1920-1929

Submitted by OldTicker on October 23, 2012 - 9:06pm

Post your new Bulova watch ads from 1920-1929 here.

IMPORTANT: When adding adverts please try and also include the models referenced. This helps when searching the site.

Posted October 24, 2012 - 8:43am


Really nice copy of the Ambassador & President Madison

Posted October 24, 2012 - 5:14pm

Chester Times, PA       December 15, 1930

William Smith
Posted October 25, 2012 - 4:46am

From Bobbee   The Corsacana Daily Sun, Texas  Ad dated December 1924
Models include: Princine, Mermaid, Velsa, Jeanne, Duchess, Eileen

William Smith
Posted October 25, 2012 - 5:04am

From Bobbee   The Corsacana Daily Sun, Texas    Ad dated December 1929
Models include: Rita, Barbara, Bernice, Brewster, Dictator. 
Didn't see this "Barbara" in ads currently on site for the 1920's. 
Clearer text for "Rita" than in existing ads on site.


William Smith
Posted October 25, 2012 - 5:12am

From Bobbee   The Corsacana Daily Sun, Texas  Ad dated December 1924
Noteworthy because it shows an "un-named" 16 jewel movement.

Posted October 25, 2012 - 5:31am

Great work on the ads, Will!

William Smith
Posted October 25, 2012 - 5:38am

From Bobbee   Three related ads. Conflicting model names. Same newspaper and same Jewelry store ran all three ads in this comment box. Same watch in all three ads, named 39744 in October 1924, then OXFORD in December 1924, then back to 39744 in Oct 1926 

Top ad dated October 1924.  The Corsacana Daily Sun, Texas 
Note the model 39744.  

Next ad dated December 1924 names same watch OXFORD.
Third Ad in Corsacana Daily Sun, Texas dated October 1926. Name again listed as 39744. Uses exact same watch graphic for all three ads. 


William Smith
Posted October 25, 2012 - 5:49am

In reply to by William Smith

New ad for 1924 solid gold VARSITY and 39714 above??? 
EDIT: 20121106  VARSITY and 39714 already listed in model menu- solid gold is the new info in the ad above.

William Smith
Posted October 25, 2012 - 7:31am

From Bobbee   The Corsacana Daily Sun, Texas  Ad dated December 1924
Do we already have ads for NORMA and REGENT?


Posted October 26, 2012 - 12:58pm

Winona Republican Herald, December 1928.

Posted October 27, 2012 - 4:14pm

December 1925 ad from the Daily Constitution paper, Chillicothe MO.

Note the bottom watch has a name, apparently, the "Aristocrat", but looks like the "Duchess" from an earlier 1924 ad above.


Posted October 31, 2012 - 4:33pm

May 1927 ad.

The lower four are from top left clockwise: Muriel, Eileen, Pandora, Roxanne.

Confirms Pandora, one other example in DB.

William Smith
Posted November 6, 2012 - 7:30pm

In reply to by bobbee

Bobbee  Do you have a higher resolution version of this ad?  I'm making a list of new model names not currently in the watch/ad database, and referencing the ads from which these new model names come.  You were able to read the model names to be able to enter them in the comments fields.  If you have a higher res version, can you email to me?  Please and thanks.  I don't want to miss any new model names, but at the same time, want to link to the ads w/ the best resolution- the ones which are readable.   Thanks

Posted November 11, 2012 - 9:03am

September 1926 ad.

Cavalier and PoW.

Also saw this same ad in 1925 publications.

Posted November 11, 2012 - 8:28am

February 1928 ad.

Bottom right looks like the Mercury, but without bezel engraving. Not seen in DB.

Posted November 11, 2012 - 9:00am

Here are a couple of interesting ads from June 1927.

The larger one from June 4th. advertises the coming of the World's Smallest Watch, as presented to Queen Marie of Roumania, and also awarded to the winner of the Miss America contest of 1926. The smaller one below has a bad res of the actual watch, depicted as "smaller than a dime", from an ad dated a week later, June 11th.

Posted November 14, 2012 - 4:42am

May 1928ad.

LUELLA, name not in drop down list.

Posted November 16, 2012 - 3:02pm

September 1929 ad.

Confirms LUELLA, clearer pic.

Posted November 18, 2012 - 7:39am

April 1925 ad.

Confirms the ARISTOCRAT.

Posted November 18, 2012 - 12:55pm

December 1922 ad.

Hudson Maxim is mentioned in the ad, but I don't think the watch is it.

Posted November 18, 2012 - 9:30pm

wow...the most beautiful watch in the world. It must have been a spectacular watch to get all this acliam!! 

Could very well be the watch pictured.


Posted December 10, 2012 - 1:38pm

June 1923 ad.

New numbers for plated models and silver cased models.

Posted December 11, 2012 - 7:40pm

Syracuse NY Journal 1927 - Men's Strap Watch

Posted December 16, 2012 - 6:12pm

NY Statesman, August 1929 ad.

No name, but at least we have an ad for it now.

EDIT:- Didn't see Will's same one on Geoff's model for this. Oh well, nose back to the grindstone!  :^)

Posted December 26, 2012 - 8:56am

December 1926 ad.

Posted December 28, 2012 - 3:23pm

December 1925 ad.

Earliest ad for some of these names.


Posted December 28, 2012 - 4:02pm

November 27, 1927 ad from the Breckenridge Daily American.

New name, the RUTH ELDER. Who can find one of these in it's box?


From an unknown trade magazine around the same time.

Posted December 31, 2023 - 9:13pm

In reply to by mybulova_admin

I've just noticed that this advert shows a different watch from the others above.

Posted April 25, 2024 - 3:25am

In reply to by mybulova_admin

Another newspaper clipping dated 7 November 1927 for the Ruth Elder watch, celebrating her flight from New York to the Azores.


7 November 1927 - The Rut Elder watch


Posted December 28, 2012 - 4:29pm

August 1929.

New name. the NATALIE.

Bulova 1929, Revere, Norman, Dictator, Dauphine, Natalie, Roberta watch

William Smith
Posted March 7, 2015 - 4:29pm

In reply to by bobbee

April 1929 The American Legion pg68.  Interesting ad listing features of the Dust-tite Protector, and other Bulova movement features.  Surly Bulova generated feature list, but in a second party ad.

Posted January 3, 2013 - 7:46am

May 1929 ad.

Split into two as too big in one whole page.

Posted January 3, 2013 - 2:58pm

June 1928 ad.

Posted January 9, 2013 - 6:11pm

December 19th, 1922 ad.

William Smith
Posted March 7, 2015 - 3:43pm

In reply to by bobbee

Dec 20th 1922 The Seattle Star- Second Party Ad by Jeweler using Bulova "matt" copy.  One day later than Bobbee's ad above, but with earlier matt material, as evidenced by the cheaper prices for same models.  Most, but not all the model prices in the full ad are lower than what the models sold for in other contemporary first party Bulova ads at this time.  
682 Phantom, 684 Phantom

Posted January 29, 2013 - 12:18pm

1927 Prickly Pear yearbook ad.

William Smith
Posted February 8, 2013 - 6:15pm

Newspaper ad from July 3, 1927. It's from the Milwaukee Sentinel.  Advertised price for the Lone Eagle is $50.  This ad was published about five weeks after the actual flight.  Mentions the box and letter. 

The Medina Daily Journal., June 07, 1927, Page 3  Clarence D Chamberlin and Charles A. Levine Non-Stop Flight from New York to Berlin. 

Geoff Baker
Posted February 9, 2013 - 5:38am

WOW - I have been in that building!! It's across the stree from a hotel I stay in when I go to Milwaukee for business. #616 is currently occupied by a small city market/package store. And yes Bob, I read the Milwaukee Journal Sentinel when I'm in that town!!

Geoff Baker
Posted February 9, 2013 - 10:44am

Posted by bobbee  2/9/2013 Dec. 1922 ad. - The little converted ladies pocketwatch, now we have an ad for it, the 150-B. Also a new model no. the 974.

Posted February 9, 2013 - 10:25am

Here we have an ad from April 1921, showing the different brands of the latest "bracelet watch" that were on sale, including the latest "Special 15 jewel Bulova".

William Smith
Posted February 14, 2013 - 3:51am

June 29, 1928. Reading Eagle.  Wittman.  Lone Eagle and a Dust Tite diagram.  Click ad for full newspaper page.


Posted February 14, 2013 - 7:58pm

June 27th, 1927 ad.

Second oldest picture ad of the Lone Eagle, with the date displayed top right.


Geoff Baker
Posted February 15, 2013 - 6:52am

....but poor Edwin Couch, $50 for being in a car while drunk! That scoundrel could have bought TWO Lone Eagles for that kind of money.

Posted February 18, 2013 - 1:28pm

New Castle News December 13 1929

William Smith
Posted March 1, 2015 - 7:18pm

In reply to by plainsmen

Based on price differences and knowledge of other ads-with the exception of those with diamonds or other precious stones or platinum components, it looks like solid gold model numbers end in even numbers, and filled gold end in odd model numbers....
I wonder if we had a Bulova Price List from 1929...would we see these model numbers, with the model names next to them, like we do in the price lists from the 1950's and 1960's?