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Bulova 1921 Lady Maxim

Submitted by Stinky_Sullivan on November 9, 2023 - 6:37pm
Manufacture Year
Movement Model
Movement Jewels
Movement Serial No.
Case Serial No.
Case shape
Case color
Case Manufacturer
American Standard
Watch Description

I know this is nonconforming because of the disl. I wanted to get an opinion on the rest of the watch. Aside from the name on the dial, the font on the dial, hands, case, and movement all match Stephen’s 1920 Rubiayat.

1920’s Bulova dial
1920’s Bulova case
1920’s Bulova AI movement
1920’s Bulova engraving
Posted November 10, 2023 - 11:07pm

Dear Stinky Sullivan, the watch is a Bulova except for the name on the dial. Typically, the majority of the watches of that period were not signed on the dial. So the question is, who is S.D. Burritt? He was a jeweller on 104 State street and 42 Main Street in Rochester, New York. So he probably bought the watches from Bulova and added his name on the dial, a fairly common practise then. 

Kathy L.
Posted November 13, 2023 - 11:22am

Looking at S.D. Burritt's ads I feel that it would be safe to call this a 1920 Bulova Lady Maxim.  He advertised brands but he also called watches Burritt watches even under those brands as specials.  I believe this watch was one of those "specials".  He sold both Bulova and Lady Maxim, very interesting looking through his ads.  Ads from 1921-1922.

1921 ad

1921 S D Burritt ad

1922 ad

1922 S D Burritt ad

Posted November 13, 2023 - 11:31am

In reply to by Kathy L.

Did Burritt not sell the Rubiayat? Everything about this watch matches Stephen’s 1920 Rubaiyat. This watch was obviously sold by Burritt but if Burritt never sold the Rubaiyat model then that’s not a likely match. I’m just trying to figure out why the Lady Maxim instead of the Rubaiyat.

Kathy L.
Posted November 13, 2023 - 11:42am

In reply to by Stinky_Sullivan

It might be by the year, yes could be a Rubiayat but I was looking at this one as a match.  Also this one these were available in the different shaped cases, I think the fact that these have the plain dials he could have added his name to them easily.  I didn't find any ads of his with Rubiayat but that doesn't mean he didn't sell them.  As Bob said a bit of a coin flip but at least I feel confident that this is an all Bulova watch.

Posted November 13, 2023 - 7:13pm

In reply to by Kathy L.

It’s definitely a match to the 1921 Lady Maxim. It also appears to be a match to Stephen’s 1920 Rubaiyat. But I did not realize the Lady Maxim and Rubaiyat were brands produced along side Bulova. I thought they were Bulova models.

Posted November 13, 2023 - 1:18pm

Lady Maxim with jeweler customized dial (name added). This one is a "coin flip"

Posted November 13, 2023 - 7:04pm

In the period of the globe signature, which I am almost certain ran from 1920 to 1922, Bulova sold the exact same watches under the brands Bulova, Rubaiyat and Lady Maxim, only distinguished by the brand on the dial, the majority having no name at all (almost 50% when checking the database). I believe that the different brands were sold to different jewellers for reasons we will probably never find all changed with the launch of the advertising campaign in the Saturday Evening Post in October 1922 when Bulova focussed on the Bulova brand only and phased out the other brands. 

Posted November 13, 2023 - 7:14pm

In reply to by Alex

There doesn’t appear to be a date symbol on the movement. How do we determine the year?

Posted November 13, 2023 - 7:19pm

The movement date code was introduced only in 1924. Before that it is a best guess based on the case signature and case serial number. The serial numbers of the globe signature ran from 100….. to 109…..  I believe this signature ran from 1920-1922 (but no hard evidence here!). So, the 105….. case serial number of the subject watch would place it around 1921. 

Posted November 13, 2023 - 7:27pm

In reply to by Alex

Near the movement SN is a trapezoid with 25 or 2S inside. Does that mean anything? Can the movement SN tell us anything?