So Nova inspired me.

Submitted by plainsmen on June 10, 2012 - 6:13pm

Went to the Minneapolis Hennepin Co Library today. Looked at and took pics of all theri Montgomery Wards fom about 1938-1960. Spoegels from aboit 1950-56.... library closed and i had about 5 or 6 more Spiegels fom about 57-59.

Lots of ads... maybe one suprise or two but not many.... also I took a picture of the cover of each catalog so we know which ad came from which catalog. Maybe we can cut down on some reresearching the same places over and over.

Dunno when I'll be able to get them downloaded. What fun! Seriously it was like treasure hunting!

William Smith
Posted June 10, 2012 - 6:19pm

That's great Plains.  It is like treasure hunting, and I think we may find that many folks have a major library near them which will have these older hard copy available.  Unfortunately Hawaii isn't one of these, as I've tried.  I do have 80 degree year round weather and fantastic beaches only minutes away though... I shoulda decided to collect sand rather than vintage Bulova waches..but no!
Looking forward to your downloads.

Posted June 10, 2012 - 8:41pm

Here's a for instance!  1942 I believe hard to get everything situated on my phone... but I think this is 42-43 fall winter

Check this OUT!  That blocky numbered Air Warden looks to be the "Watertite".

Oh and the quality I have is WAAAY better.  Just had to dumb it down for the 150kb limit...

Posted June 10, 2012 - 8:45pm

Posted June 10, 2012 - 8:50pm

1936-37 Montgomery Wards

Not alot new... but don't think we have many ads for the Chancellor do we?

William Smith
Posted June 10, 2012 - 8:53pm

This is too cool.  More and more ads surfacing... Good work Plains

Posted June 10, 2012 - 9:06pm

All those white dial Air Warden's. I had my suspicions but now... They are all Water-Tites!

Hold the press... they are yellow gold, not whitegold!

Posted June 10, 2012 - 9:01pm

Check out the BOMBARDIER!!  (might have never sold it looks like)  War name for the Brewster/Attorney

This was from 43-44 Mont. Wards Fall/Winter issue.. looks like they stopped selling them as the ad says NOT AVAILABLE on accross all the watches.  And the next year there were no watches at all in the 1945 catalog.

Posted June 10, 2012 - 9:13pm

1957-58 MG Wards Fall Winter

STORM KING.... love the name

Posted June 10, 2012 - 9:24pm

1956-57 MW Fall Winter

Posted June 10, 2012 - 9:38pm

Great Job Plains. Kudos to you !!


Posted June 10, 2012 - 9:49pm

Loads of fun, Plains!  Thanks for the continued hunting.

I can't believe there's another model of the Attorney, Brewster, Gallahad, Emperor, Jefferson ilk.  Now we have the Bombadier to add to the mix.  It's funny how new ads sometimes clarify, sometimes muddy the waters further (e.g., the Duo-Wind vs Thayer debate).

I just picked up a Watertite that matches that ad pretty well, including the gray leather Bulova-signed strap. 



Posted June 12, 2012 - 8:10am

Super cool plains. So jealous i dont live in the USA so I can head down and pick through these ads!